I learned something new after 28 years of ministry…
This past week I had a great coaching appointment where we were discussing the task of casting vision as a leader. As a veteran pastor I thought I really have nailed this piece and had a grasp of all of its implications. Vision drives ministry. If you are like me, you could come up with 100 ways to cast vision. We’ve done it before. My thoughts went immediately to verbal communication in a large group setting (for me this is conference and pulpit supply). I also think of print communication such as newsletters and the website.
My coach asked me to write down every way I am casting vision and then to send it to him. When we went over it, I was pretty confident that he would be impressed with my understanding and implementation. After complimenting me, my coach asked me a penetrating question, “Do the people you lead know your heart?” Good question… He went on to share with me that he felt the best vision casting is done by osmosis. It is not so much the goals that are set, but what is in the heart that draws people together to accomplish the dream.
I am wrestling with that key question, “Do people know my heart?” Do people know what I am most passionate about? Helping people to see your heart takes a different approach than crafting a vision statement or drawing up “big hairy audacious goals.” Perhaps it will help you in your vision casting to ask this question as well.


Hi Bruce,
Thank you for your posts. I’m reading them!
I think that I am one who lets my people know my heart and what’s going on in there…however,…
Can you clarify or illustrate what this means? I know that it is possible for me to think my people know my heart, while I am still at work editing heavily what I speak from my heart.
I look forward to hearing your heart at conference, what makes you weep, rejoice, pound your fist on the table, etc…
I am praying for you, that Jesus will help you to show your heart, so that we can learn how to show our hearts as well.
Pressing on in Tappan,
Tom Coughlin
With my staff, I think they know my heart because I am openly vulnerable with them. I share my hurts, joys, likes and passions both within ministry and in general life. I spend a lot of group time but more importantly one-on-one time with them. We talk a lot about their life and my life. I edit little from my conversations and that seems to allows them to truly ask deeper questions of me and me of them. When I do flub it, since we’ve had those talks, they are not surprised and are even able to cover my inadequacies. That’s what I see as them knowing my heart.
Peter Keady